How does an established US brand make an impact when they decide to take their products abroad? What type of marketing campaign do they launch? How will the foreign audience react to an American company? These are all questions that Doritos faced when they wanted to expand their presence in Argentina. Available on HispanicCMO.com and HispanicAccountPlanner.com
Media
The CMO’s Guide To The Social Media Landscape
Social media marketing is expected to dominate this year — so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? DOWNLOAD Chart Here.
Maintaining Engagement on Large Facebook Pages.
March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagement dropped as the number of fans increased. Each individual post by brands and media organizations received fewer “likes” as a proportion of the page’s fan base.
The Meruelo Group takes Leadership of KWHY Channel 22.
The Meruelo Group announced that it has finalized its acquisition of KWHY Channel 22.
Browse All About It! The Evolution of the Circular
With 82 percent of Americans online, 93 percent owning mobile phones and 155 million using Facebook, access to digital technologies is officially pervasive, yet retailers still spend an estimated 60–70 percent of their marketing budget on printed ad circulars.
Tampico Beverages ignites Social Engagement.
Tampico Beverages last week launched the Unique Like You digital/social media campaign to support the company’s 20-ounce, single-serve product option.
Social Networking Sites is where the Action is for Hispanics and Emerging Minorities.
The new town center and “plaza” is online and it is very relevant to today’s marketers in the new global village. In March 2011 we asked consumers to “please tell us how important to you the following reasons are for using social networking sites like Facebook or Twitter?” Respondents answered on a 5 point scale from “not at all important” to “extremely important.” By Felipe Korzenny, Ph.D.
Social Media brings new Engagement to TV.
Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together. And a variety of other stakeholders are getting in on the social action as well.
