As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009.
Media
NNN Hispanic Network launches.
Jason E. Klein, President and CEO of Newspaper National Network LP (NNN) announced the launch of the NNN Hispanic Network, a national network of U.S. Hispanic Newspapers.
Maria Celeste joins GLR Networks
GLR Networks announces Maria Celeste Arrarás as the newest addition to its talent line-up.
Rising Importance of Social Media to Customer Care.
Capgemini announced the results of its third annual Executive Outsourcing Survey, which explores the perceptions and use of social media within customer care operations defined as all aspects of customer interaction management within the enterprise.
Media Planners embrace Digital Out-of-Home.
eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.
Major Opportunity in Social Media and Participation TV Services.
Mobile and digital technology business Mobile Interactive Group (MIG) released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. DOWNLOAD Report HERE.
Digital Budgets shift from Print but still lag Behind Usage.
Digital advertising spending will climb more than 20% this year and will continue growing in the double digits for the next three years, eMarketer estimates. But where will those digital dollars come from? While some marketers plan to allocate additional money to online, most will shift dollars from traditional media to their internet channels.
Executives fail to focus on Social Media Marketing Strategy.
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
Enjoy a Guaguanco on strings from Camerata Romeu.
Camerata Romeu is a strings orchestra of all women from Cuba under the direction of Zenaida Romeu that is based at the Basílica Menor de San Francisco de Asís, Plaza de San Francisco, Habana Vieja, La Habana, Cuba.
This video was brought to my attention by Hispanic agency pioneer Castor Fernandez.
If you enjoy Latin Jazz or Cuban Music, you will get goose bumps on this one.
