Media

TBG Digital launched its first study into global advertising on Facebook. The report clearly indicates that companies are working harder than ever before to acquire fans and that doing so significantly improves the effectiveness of an advertising campaign. The results, graphical illustrations and methodology used in the TBG study were verified by The Psychometrics Centre, University of Cambridge. DOWNLOAD Report Here.

Azteca America announced that John DeSimone has been appointed Vice President, General Manager of Azteca America TV Spot Sales.

To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive Advertising Bureau (IAB) launched a formal call-for-entries to its new Rising Stars Mobile contest.

Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.

As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind. Benchmarking efforts by digital advertising solutions provider MediaMind (formerly Eyeblaster) indicate that campaigns for different verticals should have different expectations—and that mobile banners see more clicks than standard banners on the PC-based internet.

Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami. By Adam R Jacobson. To read more CLICK above on El Blog

Vme announced the expansion of its sales team by adding Ariel Martinez to its team to lead integrated marketing and digital sales.

In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. DOWNLOAD Report Here.