Media

The Maximo Report reveals nearly 50% of NGLs seek more bilingual/bicultural programming and over 30% look for ‘mainstream’ English-only content. NGLs hunger for more bi-lingual, bi-cultural programming, specifically content where “they are the star”, “their lives, entertainment interests and issues are authentically represented” and “their American and Latino sides meet”.

Shopper Sciences, IPG Mediabrands’ research and shopper marketing consultancy, today announced highlights from a national study commissioned by Google to explore how digital technology is changing shopper behavior. Google will publish results from the research later this month in its new eBook entitled “Winning at the Zero Moment of Truth.”

2ergo, an international provider of mobile business strategy and mobile marketing solutions, performed a study of the Top 100 media publications in the United States to understand how many are optimizing their content for mobile devices. DOWNLOAD REPORT HERE.

Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them. Mobile app users depend heavily on word-of-mouth and social media to choose which apps to download—and the price must be right.

Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? DOWNLOAD REPORT HERE.

Digital advertising technology company SocialVibe today released findings from an online field study that show the efficacy of engagement advertising with political messages. The findings are included in a white paper by SocialVibe CEO Jay Samit called, “All Politics is Social: Social Media Engagement Will Decide Election 2012.” The paper also highlights best practices in digital communications for political campaigns. DOWNLOAD REPORT HERE.