Robert Candelino is responsible for Unilever’s Dove, Dove Men&Care, Axe, Lever 2000 and Caress brands and has been with the company for more than 13 years, working in customer development, innovation and a variety of brand management roles in Canada, the US and the UK. In this interview with writer/analyst Tobi Elkin, Candelino describes key personal care brand initiatives and Unilever’s approach to incorporating social media into the marketing communications mix, and offers examples drawn from his brands’ experiences for successfully engaging the consumer target. Available on HispanicPRpro.com
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