ESPN Deportes enters the 2011-2012 Upfront Season with a series of innovative programming, focusing on original content, including its first original scripted series, the launch of ESPN Deportes’ first local Spanish-language site, reinforcing its commitment to reaching sports fans through multimedia platforms; and the acquisition of marquee soccer programming.
Media
Fox Hispanic Media unveils Latino Entertainment at Upfront.
Fox Hispanic Media (FHM) unveiled original programming and an array of exciting developments during an Upfront event this afternoon at the famed New York Public Library.
Young Affluents Ditch Traditional Media
Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collabrorative. And among the younger members of the wealthy set, that mix may be turning more negative than positive.
Case Study: How Aveda Avoided a Social Promotion Backlash.
Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as retail stores. The brand’s Smooth Infusion Sampling App ran on Facebook from December 17 through 22, 2010. The brand has conducted many sampling programs before, but this one marked its first foray into sampling through Facebook.
What Marketers can learn from Consumers’ Sharing Habits.
Consumers are sharing content online in a variety of ways, and using different platforms to share with different groups of people.
Azteca America launches Cielo Rojo.
Azteca America which premieres in both Mexico and the United States this Tuesday, May 24 at 7 pm/6 C, marks the return of international telenovela actress Edith González who is joined by leading man Mauricio Islas and a phenomenal supporting cast.
Connected Hispanics & Civic Engagement.
Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report released by The Hispanic Institute. DOWNLOAD REPORT HERE.
Do Women Bloggers want to work with Your Brand?
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
Cristina to join Telemundo.
Last night, NYC was a-buzz about what Industry insiders speculate is a great opportunity for Telemundo.
Pepsi’s Social Vending System brings digital sharing to physical transaction.
In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
