Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collabrorative. And among the younger members of the wealthy set, that mix may be turning more negative than positive.
Media
Case Study: How Aveda Avoided a Social Promotion Backlash.
Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as retail stores. The brand’s Smooth Infusion Sampling App ran on Facebook from December 17 through 22, 2010. The brand has conducted many sampling programs before, but this one marked its first foray into sampling through Facebook.
What Marketers can learn from Consumers’ Sharing Habits.
Consumers are sharing content online in a variety of ways, and using different platforms to share with different groups of people.
Azteca America launches Cielo Rojo.
Azteca America which premieres in both Mexico and the United States this Tuesday, May 24 at 7 pm/6 C, marks the return of international telenovela actress Edith González who is joined by leading man Mauricio Islas and a phenomenal supporting cast.
Connected Hispanics & Civic Engagement.
Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report released by The Hispanic Institute. DOWNLOAD REPORT HERE.
Do Women Bloggers want to work with Your Brand?
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
Cristina to join Telemundo.
Last night, NYC was a-buzz about what Industry insiders speculate is a great opportunity for Telemundo.
Pepsi’s Social Vending System brings digital sharing to physical transaction.
In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
More than half of adults in P.R. have a Facebook page.
A whopping 55% of Puerto Ricans have a Facebook page and 45% visit Google in a given week, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. Both sites attract younger, wealthier and educated Puerto Ricans, survey results showed. Gauging Puerto Ricans’ online-usage habits, the poll, conducted in March, consisted of 600 face-to-face interviews of an islandwide representative sample of adults.
