The Meruelo Group has reached an agreement to acquire KWHY-TV, an NBCU-owned television station in Los Angeles, California, it was announced by Meruelo, NBCU and Bahia Honda LLC. The acquisition is subject to approval by the Federal Communications Commission.
Media
Vme to hold 2011 Upfront on May 19th in NYC.
Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.
TV Ratings for Major Sporting Events over-index in more Affluent U.S. Homes.
From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S. DOWNLOAD REPORT HERE.
Where the True Growth Lies – The market for digital media.
With projection of better than 6 percent growth over the next five years, it is widely believed that media and entertainment sector is expected to continue with the success it has enjoyed over the past decade. Consensus forecasts suggest that most of the growth will come from new digital media that was designed from inception to be interactive. DOWNLOAD REPORT HERE.
7 in 10 Marketers have little understanding of Social Media conversations surrounding their Brand.
Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
