Consumers planning to make large-ticket purchases are active on a variety of digital channels as they make their way through the purchase funnel. The media usage habits and preferences of intended audiences must inform marketers’ decisions about where to target them, and whether social media efforts make sense for their brand.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
Knowledge Networks is expanding its social media offerings to include custom analytics, giving marketers and researchers comprehensive information about social media’s effects on product categories and how “SoMe” (a.k.a., social media) conversations reveal people’s feelings about specific products or topics.
Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself, and 2% of online adults did so using Twitter. DOWNLOAD REPORT HERE.
The Meruelo Group has reached an agreement to acquire KWHY-TV, an NBCU-owned television station in Los Angeles, California, it was announced by Meruelo, NBCU and Bahia Honda LLC. The acquisition is subject to approval by the Federal Communications Commission.
Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.
From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S. DOWNLOAD REPORT HERE.
