The iPad is still a ways off from becoming a “fourth screen” and creating new revenue streams for content providers, according to Knowledge Networks’ How People Use Media: iPads – A First Look report. A survey of 205 iPad owners and users, the report found early adopters are not demonstrating unique behaviors: six of the seven top reported activities are familiar ones, like web surfing and email.
Media
Wikipedia, past and present.
Wikipedia, the “multilingual, web-based, free-content encyclopedia project,” was created in 2001 and celebrates its tenth anniversary on January 15, 2011. DOWNLOAD REPORT HERE.
Social Media Strategists look hard at ROI this Year.
Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011.
What makes for a Compelling Corporate Blog?
eMarketer estimates that, even with the hype around newer social media sites like Facebook and Twitter, nearly two in five US companies will maintain a public-facing blog this year for marketing purposes. This usage is on the rise as firms will increasingly realize the value of the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing.
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FSI Coupon Activity +7.2% during 2010.
Kantar Media reported that Free Standing Insert (FSI) coupon activity increased 7.2 percent during 2010 versus the previous year to more than 291 billion Coupons Dropped. This is the highest level of activity observed during the past decade by Marx, a Kantar Media solution and the indus
The Future of Social Shopping.
Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.
