Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Media
The Role for Pharma in Social Media: Vital Voice Missing from Virtual World.
A recent study by eMarketer found that one-third of U.S. companies now have a blog for marketing purposes, and that number is likely to rise to 43% by 2012. Break those numbers down by industry, however, and pharmaceutical and medical device makers barely make the chart. The biopharma industry is virtually invisible on the Internet, allotting less than 4% of its more than $4 billion direct-to-consumer advertising spend to online outlets in 2008. Unfortunately, this reluctance to move into the Internet realm ill-serves all consumers, particularly those in search of reliable, credible health information.
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Is Social Media Marketing Integration Years Away?
Many social media marketers are working with the ultimate goal of integrating social into their company’s overall marketing efforts and gaining the experience to conduct the best social campaigns. But according to research from SmartBrief conducted by Summus, they could have a long wait.
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30+ Million people more inclined to Purchase Social Media Advertised Brands.
Social media users in the U.S. find advertising is a fair price to pay for using social media sites and features. Fifteen percent are more inclined to buy brands that advertise in social media, representing slightly more than 30 million people 13-80 years old. Social media site ads also drive brand exploration, with 25% more inclined to find out more about brands that advertise on social media sites. When coupled with the fact that social media use has reached almost universality, marketers may consider the medium as more than a listening tool.
Comprehensive Measurement: The Key to Social Media Marketing Success
Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives. Interactive marketers who know the secrets to engaging prospects and customers on social sites and to analyzing return on investment can improve their business-impacting metrics, such as website visits, conversions, and sales. DOWNLOAD REPORT HERE.
Consumers to Retailers: Improve your Mobile Sites.
More consumers than ever before plan to use their mobile phones to shop this holiday season, continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers.
Will Universal kill the Heights?
A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see “In the Heights,” the Tony award-winning musical written by Lin-Manuel Miranda, about New York’s Nuyorican and Dominican neighborhood of upper Manhattan. What a charming, inspiring show.
Published by Manny Gonzalez.
To read more CLICK above on El Blog.
Univision Radio signs signed multi-year contract for Arbitron PPM Radio Rating Services.
Arbitron Inc. announced that Univision Radio has signed multi-year contracts for Arbitron’s Portable People Meter (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
