A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see “In the Heights,” the Tony award-winning musical written by Lin-Manuel Miranda, about New York’s Nuyorican and Dominican neighborhood of upper Manhattan. What a charming, inspiring show.
Published by Manny Gonzalez.
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Arbitron Inc. announced that Univision Radio has signed multi-year contracts for Arbitron’s Portable People Meter (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How Today’s New Moms Learn, Decide & Buy.”
For the past few years, General Motors has managed its efforts on Facebook, Twitter, blogs, online video and other social media activities from within its communications group. In 2011, GM will be moving social media marketing into its brand groups. Christopher Barger, global director of social media, spoke with eMarketer principal analyst Debra Aho Williamson about the challenges of this transition, how GM allots budget for social media within digital marketing, and what measurements the company needs to have in place to increase spending on social media marketing.
Christopher Barger – Global Director of Social Media / General Motors.
Denver based Huemanitas, in partnership with Geoscape®, Equipo Roca and Mentalounge Media, has released the first Multicultural’s Action Sports (M.A.S.) Report for the 2010-11 winter season. The M.A.S. Report examines the participation, attitudes, and purchasing behaviors of urban Hispanic and multicultural youth in relation to the snowboard category. Available for download, This “Hispanic Snow Summary” focuses on Bicultural Hispanic engagement as a precursor to broader multicultural market engagement. DOWNLOAD REPORT HERE.
comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
