Telemundo announced its NTI results for the premiere of Aurora, the network’s newest original primetime novela. According to Nielsen Media Research, Aurora delivered an average of 1,360,000 total viewers (Persons 2+) and 851,000 Adults 18-49 viewers on Monday, November 1, making it the network’s strongest premiere in the 8pm time period in 4 years for Adults 18-49.
Media
Millennials show off Brand Relationships.
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As marketers ask whether such relationships will lead to increased sales, brand advocacy or other direct benefits, research suggests publicizing brand preferences is about users defining themselves.
Terra named 2010 New Media Award for Excellence in Online Communications.
Terra announced that it is the winner of a 2010 New Media Award, presented by the New Media Institute. The New Media Awards is an annual competition celebrating excellence in online communications.
Gilberto Santa Rosa and Johnny Ventura infuse ESPN Deportes’ Winter Baseball Coverage.
ESPN Deportes teamed up with music giants Gilberto Santa Rosa and Johnny Ventura to kick off the network’s 2010 Winter Baseball coverage. Inspired by the 1990s popular tropical song, “Botaron la Pelota,” by Gilberto Santa Rosa, the two colossal stars come together to remake exclusive music videos as part of ESPN Deportes’ marketing campaign to promote the coverage of winter baseball that kicks off with the coverage of the Dominican Baseball League Nov. 5.
Pascual Amorrosta appointed Chief Marketing Officer of Grupo PRISA.
Miguel Angel Pascual Amorrosta, current Director of Marketing and Communications for Unión Radio has been appointed Chief Marketing Officer of Grupo PRISA.
Tune into Her with 10 Tactics.
Research data and philosophical approaches toward engaging mothers are often written about here. Today, I’m going for practical and immediate tips to improve your mom-marketing. Here are 10 ways to immediately impact current and future online marketing programs.
Corporate Social Responsibility: Boon or Boondoggle?
Professors Tom Lyon and Aneel Karnani take divergent views when it comes to the concept of corporate social responsibility (CSR). Karnani, associate professor of strategy, says the idea that companies have a responsibility to act in the public interest — and will profit from doing so — is fundamentally flawed. Firms only can be expected to embrace CSR when the market naturally marries profits to social interests, or when government regulation forces such a union.
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Navigation Guide to Social Media Research.
The Marketing Research Association (MRA) released a “Guide to the Top 16 Social Media Research Questions.
