Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.
The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. But social media has also distorted the notion of trust and put an emphasis on the size of a person’s network and connections.
La Raza will represent inside the octagon at the UFC 121! America and the world will soon witness what happens when you bring together the fastest growing sport (MMA) with the faster growing population in the U.S (Latinos)… you get, Mexican-American MMA challenger Cain Velasquez! Velasquez will battle current champion Brock Lesnar as he tries to become what UFC is touting as the sports’ first known heavyweight champion of Mexican ethnicity. By Liliana Gil, Managing Partner and Cultural Intelligence Officer AG-XL Alliance
Available at HispanicCMO.com
A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.
Available at HispanicPRpro.com
A teen, a Millennial and a Mom walk into a restaurant for dinner. The Mom has a coupon for 10% off that she got for “liking” the bar’s Facebook page, the Millennial checked in on Foursquare to get a free drink, and the teen has nothing and is too busy texting her friends to care.
According to Chadwick Martin Bailey, three-quarters of web users say they are likely to share pieces of content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.
Relationships mean different things to different people. For some, connecting with a friend, even if it is just on a social network, means they are keeping in touch. For others, keeping in touch means actually seeing and interacting with a friend, not just chatting online. But regardless of how Americans do it, are they more connected today than in the past? Almost three in five online adults (57%) say they feel more connected to people now than they did previously and 56% say they find they keep in touch more with friends now than in the past.
