Augusto Delkáder has been named President of Union Radio, the radio division of PRISA, and President of SER – Sociedad Española de Radiodifusión (Spanish Broadcasting Company), replacing Ignacio Polanco. Delkáder was until now CEO of both companies, a position in which he will be replaced by Javier Pons, who joined the company in March this year as Deputy Managing Director.
Media
Gen X driving Social Networking at Work.
A report commissioned by Citrix Online, a division of Citrix Systems, Inc., surprisingly revealed that Gen X workers – and not those in the younger Gen Y generation – make up the majority of those who use social networking for business, followed closely by Boomers aged 55 and older.
Corporate Blogging goes Mainstream.
Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its journalists post updates to breaking stories, offer personal commentary and engage in a dialogue with readers and viewers.
Available at HispanicPRpro.com
Mobile Banking in U.S. Grows 129% in last 2 years.
According to a June 2010 survey, people who use their mobile phone for web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.
Mobile Ad Spending up nearly 80% in 2010.
This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014.
Online Video Big Draw on Health Sites for Marketers & Consumers.
Online video is usage is increasing in the healthcare industry, among both consumers and physicians alike.
Edmundo “Eddie” Escobedo, founder and publisher of El Mundo passes.
Edmundo “Eddie” Escobedo, founder and publisher of El Mundo Spanish-language newspaper and President of the National Hispanic Press Foundation passed away in his hometown of Las Vegas on October 15, 2010.
Brand campaigns Drive most Social Media following.
Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following as a form of self-expression, through which advocates can show support for a company they love. But what triggers Facebook users to “like” a brand is typically some form of outreach.
