Professors Tom Lyon and Aneel Karnani take divergent views when it comes to the concept of corporate social responsibility (CSR). Karnani, associate professor of strategy, says the idea that companies have a responsibility to act in the public interest — and will profit from doing so — is fundamentally flawed. Firms only can be expected to embrace CSR when the market naturally marries profits to social interests, or when government regulation forces such a union.
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The Marketing Research Association (MRA) released a “Guide to the Top 16 Social Media Research Questions.
Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.
The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. But social media has also distorted the notion of trust and put an emphasis on the size of a person’s network and connections.
La Raza will represent inside the octagon at the UFC 121! America and the world will soon witness what happens when you bring together the fastest growing sport (MMA) with the faster growing population in the U.S (Latinos)… you get, Mexican-American MMA challenger Cain Velasquez! Velasquez will battle current champion Brock Lesnar as he tries to become what UFC is touting as the sports’ first known heavyweight champion of Mexican ethnicity. By Liliana Gil, Managing Partner and Cultural Intelligence Officer AG-XL Alliance
Available at HispanicCMO.com
A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.
Available at HispanicPRpro.com
