Media

With mobile penetration in the US estimated by eMarketer at nearly 80% this year, and the increasing sophistication of handsets, there is a mature mobile market with a critical mass of users increasingly receptive to marketing and content. As the space becomes more important for marketers’ efforts, they must keep pace with the changing scene.

Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.

As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media.

At the 2010 NAB/RAB Radio Show, Arbitron Inc. (NYSE: ARB) and Jacobs Media are showcasing key findings from their collaborative study “Goin’ Mobile,” which examines the impact of the smartphone on consumers, and the implications for broadcasters. View video here.

Burst Media released the results of a survey on the behaviors, preferences and attributes of sports fans. After polling more than 2,700 U.S. online adults aged 18 years or older who self-identified themselves as sports fans, the survey found that nearly one-third (31.5%) of respondents cite the Internet or national television programming (30.4%) as the best resource for sports-related news and information, routing other forms of mass media.

Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be scary for brands: Marketers are no longer fully in control of the message.

Available at HispanicCMO.com