The Mobile Marketing Association (MMA) and Luth Research released the July 2010 U.S. Mobile Consumer Briefing, MMA’s monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows high interest in mobile Web sites, with 25 percent of respondents saying they plan to access the Web from their mobile device on a daily basis in the next year.
Media
The Thin Line between liking a Brand and Liking its Social Marketing.
Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support.
Available at HispanicCMO.com
Can Marketers catch up with Millennials?
Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center.
