Entravision Communications Corporation announced that it was recognized by monitorLATINO with two distinguished awards for Excellence in Radio. Entravision received the awards at the Premios monitorLATINO 2010 la Música ceremony held on August 18 during the monitorLATINO 2010 Convención in Guadalajara, Mexico.
Media
Slight increase in Radio Industry Revenues for 2010.
The radio industry will see its over-the-air revenues in 2010 climb 4.4 percent over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources, according to a revised forecast issued from BIA/Kelsey.
Tr3s Latino Artist of the Year at the MTV Video Music Awards 2010.
The winner of the coveted Moon Man will be announced on Tr3s on September 18th at 5pm during the transmission of the 2010 MTV VMAs.
African-Americans, Women & Southerners Talk and Text the most in the U.S.
Think you can guess which Americans talk or text the most on their cellphones?
Why the Future of Social Marketing is Global.
eMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion.
Are Marketers struggling to keep up with Social Trends?
Social media is no longer new, but it’s still a turbulent space. Just a couple years ago MySpace was on top of the world, only to be ousted unceremoniously by crowds flocking to Facebook. Twitter crept onto the scene and then exploded with growth in 2009, putting itself on every marketer’s radar. New trends are developing in the social location-based area, and that’s not counting the seemingly constant mergers, acquisitions, startups and failures.
Twitter users 3X more likely to lmpact Brands Online.
A new study released by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.
Stars join Telemundo’s NFL broadcast.
Telemundo Sports, NBC Sports and the NFL celebrate Hispanic Heritage Month during the New York Jets vs. Miami Dolphins game, which will take place at the Sun Life Stadium in Miami, FL.
The “Spanglish” of Social Media: The Importance of Relevant Communication.
The importance of relevancy in communication cannot be understated. Identifying the needs and interests of your target audience is an important first step in driving a strategic communications plan. When seeking to engage Hispanic audiences, selecting the appropriate language and tone for your message can make all the difference in achieving success. This is especially true in the world of social media. Additionally, communicators must remember that content is king and the creation of compelling content will help increase interaction with your message.
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