A Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson.
It will be available tomorrow September 1, 2010 on HispanicAd.com. LOOK FOR IT.
Media
Marketers’ current and future use of Social Media.
Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and engage in online dialogues. As a result, social media sites are now a primary platform for generating and sharing content. The scale of social media and the involvement of its users make social media a compelling platform for marketers. The Marketers Current and Future Use of Social Media study was launched to explore how marketers use social media, what motivates their usage, and their plans for future use. In addition to usage, the study focuses on how marketers measure and analyze of social media programs. Finally, we look at how marketers view 18-34 year old, “always on” consumers, many of whom are the most dedicated participants in social media.
Available for download on HispanicCMO.com
3/4 of Marketers have Social Strategy.
Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
The three companies surveyed 457 US marketers and managers; 52% of respondents were in the publishing, media, advertising and marketing industries.
Available on HispanicCMO.com
Number of U.S. TV HHs climbs by One Million for 2010-11 TV Season.
For the 2010-2011 broadcast season, Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in U.S. TV households, for a total of 294,650,000 people.
Over 1M Puerto Ricans watched the FIFA World Cup 2010.
A significant number of islanders watched the FIFA World Cup this year, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. The survey, which consisted of 1,527 face-to-face interviews with a margin of error of +/-2.51, asked respondents to what extent, if at all, they had followed this year’s FIFA World Cup.
El Show de Cristina to end its run.
Univision Communications Inc. announced that after an incredible run of more than 20 years, Cristina Saralegui’s “El Show de Cristina” will be coming to an end.
NAMIC Winners of the 2010 Excellence in Multi-cultural Marketing Awards.
The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).
Entravision Radio honored for Excellence by monitorLATINO.
Entravision Communications Corporation announced that it was recognized by monitorLATINO with two distinguished awards for Excellence in Radio. Entravision received the awards at the Premios monitorLATINO 2010 la Música ceremony held on August 18 during the monitorLATINO 2010 Convención in Guadalajara, Mexico.
Slight increase in Radio Industry Revenues for 2010.
The radio industry will see its over-the-air revenues in 2010 climb 4.4 percent over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources, according to a revised forecast issued from BIA/Kelsey.
