Media

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.

Corporate marketers have come a long way in their adoption of social tools and sites in the past few years, but they still have much to learn. One less obvious source of social media marketing experience is nonprofits.

Available on HispanicPRpro.com

The lack of growth in broadband adoption at the national level was mirrored across a range of demographic groups, with African Americans being a major exception. Broadband adoption by African Americans now stands at 56%, up from 46% at a similar point in 2009. That works out to a 22% year-over-year growth rate, well above the national average and by far the highest growth rate of any major demographic group. Over the last year, the broadband-adoption gap between blacks and whites has been cut nearly in half. DOWNLOAD REPORT HERE.

The recent explosion of Latina bloggers on the web has sparked a buzz of excitement throughout cyberspace. From bilingual mommy bloggers to feisty fashionistas, these lovely Latinas are expressing their views and opinions to a wide array of subscribers, some Spanish-speaking and some not. The growing power of Latina bloggers or “Blogueras” is now a force to be reckoned with in cyberspace.

eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.

The recently published report by the Pew Hispanic Center, The Latino Digital Divide: The Native Born versus The Foreign Born, highlights some important facts and opportunities for Hispanic online marketers.

América TeVe launched Monday, July 26 “Rompe el Silencio, Corre la Voz” (Break the Silence, Spread the Word), a social awareness campaign, against domestic violence. América TeVe, personalities: Maria Laria, Yossie Galindo, Juan Manuel Cao, Nelson Bustamante, Fernando Hidalgo, Oscar Haza, Carlos Otero, Alejandra Molina, Felix Guillermo and Leana Astorga unite their voices in solidarity with all victims of this social scourge.

Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.