Live from the Texas Rangers Ballpark in Arlington, TX I was inspired by the thousands of fans that gathered to watch an incredible game between the Rangers and Boston Red Soxs. The diversity and passion was obvious. I also caught many fans of all “colors and ages” wearing proudly their “GUERRERO” jersey! Baseball certainly has sabor Latino and fans love it. By Liliana Gil, Cultural Intelligence Office & Partner AG|XL
Available on HispanicCMO.com
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.
Corporate marketers have come a long way in their adoption of social tools and sites in the past few years, but they still have much to learn. One less obvious source of social media marketing experience is nonprofits.
Available on HispanicPRpro.com
The lack of growth in broadband adoption at the national level was mirrored across a range of demographic groups, with African Americans being a major exception. Broadband adoption by African Americans now stands at 56%, up from 46% at a similar point in 2009. That works out to a 22% year-over-year growth rate, well above the national average and by far the highest growth rate of any major demographic group. Over the last year, the broadband-adoption gap between blacks and whites has been cut nearly in half. DOWNLOAD REPORT HERE.
The recent explosion of Latina bloggers on the web has sparked a buzz of excitement throughout cyberspace. From bilingual mommy bloggers to feisty fashionistas, these lovely Latinas are expressing their views and opinions to a wide array of subscribers, some Spanish-speaking and some not. The growing power of Latina bloggers or “Blogueras” is now a force to be reckoned with in cyberspace.
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
