Media

The importance of relevancy in communication cannot be understated. Identifying the needs and interests of your target audience is an important first step in driving a strategic communications plan. When seeking to engage Hispanic audiences, selecting the appropriate language and tone for your message can make all the difference in achieving success. This is especially true in the world of social media. Additionally, communicators must remember that content is king and the creation of compelling content will help increase interaction with your message.

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Latinos in Social Media (LATISM), the first and largest non-profit organization to engage, organize, train and promote Latinos and Latinas in the social media arena, has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right now.

Carried out by LATISM, and conducted through the leading online research tool Survey Monkey, “The LATISM Bloguera Survey” questioned 939 respondents in the United States and Latin America.

Available on HispanicPRpro.com

The personal blogosphere, while it still boasts million of online journals and participants, has largely stalled in recent years. Consumer use of social media has moved more toward social networking and microblogging, which seem to have eroded the perceived usefulness of full-fledged blogs. But in the corporate world, a different picture emerges.

Consumers around the world are hungry for access to information and communication, especially in countries with a growing middle class. Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon. The demand for information via the Internet follows slower, more predictable growth patterns. The implications for marketers: lead with mobile advertising in high-growth, emerging economies.

Live from the Texas Rangers Ballpark in Arlington, TX I was inspired by the thousands of fans that gathered to watch an incredible game between the Rangers and Boston Red Soxs. The diversity and passion was obvious. I also caught many fans of all “colors and ages” wearing proudly their “GUERRERO” jersey! Baseball certainly has sabor Latino and fans love it. By Liliana Gil, Cultural Intelligence Office & Partner AG|XL

Available on HispanicCMO.com

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.

Corporate marketers have come a long way in their adoption of social tools and sites in the past few years, but they still have much to learn. One less obvious source of social media marketing experience is nonprofits.

Available on HispanicPRpro.com