comScore, Inc. released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
Media
Mogollon named GM at mun2.
Telemundo announced that Diana Mogollon has been named General Manager, mun2. She will report to Jacqueline Hernández, Chief Operating Officer, Telemundo.
Tellet named Sr VP Research & Consumer Insights for MTV Networks LatAM, Canada and US Hispanic.
MTV Networks International announces the promotion of Nancy Tellet to Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market.
The New Rules of Engagement: CMOs Rethink Their Marketing Mix
As customers take a more active role in the brand conversation engagement is fast becoming a critical strategy and metric for leading marketers. They see it as a way to cut through the clutter, add incremental revenue, and increase brand resilience. Still, many CMOs are at odds over how to formulate their engagement strategies correctly and how to measure their impact.
Available on HispanicCMO.com
