Telemundo Communications Group announced it had signed a multi-year output deal with Caracol Television. The agreement, which is effective immediately, will position Telemundo as the exclusive broadcaster of Caracol’s extensive current and future library for the U.S. market. Financial terms of the agreement were not disclosed.
Media
Marketers slow to integrate Mobile Tactics.
Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketers are slow to take advantage of the channel.
Social Networking sites reach a higher % of Women than Men.
comScore, Inc. released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
Mogollon named GM at mun2.
Telemundo announced that Diana Mogollon has been named General Manager, mun2. She will report to Jacqueline Hernández, Chief Operating Officer, Telemundo.
Tellet named Sr VP Research & Consumer Insights for MTV Networks LatAM, Canada and US Hispanic.
MTV Networks International announces the promotion of Nancy Tellet to Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market.
