Media

The modern day travelers will engage in projects and the ‘real work’ in each community along their ten city route through North and South America. The travelers’ adventure from Alaska to Argentina will be captured by Discovery en Español on its upcoming series “Norte a Sur: Una Ruta, 5 Experiencias” (North to South: One Route, 5 Experiences), which will follow their adventures every step of the way.

The Internet has transformed the lives of millions while disrupting and displacing the business models of traditional media channels around the globe. But what impact does the Internet have on how people live? How important a role does it play in their decisions? Does that role vary from country to country, or are users’ experiences universal? Will concerns about such issues as privacy and security dampen consumers’ digital enthusiasm, or will new media continue to play an expanding role in their lives?

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U.S. adults who use the social networking Web site Twitter are more likely than the average adult to be highly active on the Internet as well as in their communities, according to GfK MRI’s Survey of the American Consumer.

Available on HispanicPRpro.com

The World Cup Final between Spain and the Netherlands drew a total of 24.3 million U.S. viewers, making it the most watched soccer game in U.S. television history, according to The Nielsen Company. The figure, which includes viewership on both ABC and Univision during the two-and-a-half-hour game window (2:30 to 5pm ET), surpasses the record of 19.4 million viewers that tuned in to the U.S.-Ghana match earlier in this World Cup.

Mobile internet and data usage is becoming more popular overall as smartphones proliferate and feature phones become more sophisticated, but not all adults are taking up the new habits at the same pace.

Veronica Fielding and her team at Digital Brand Expressions examine how brands are approaching social media in this new survey, including how companies are handling and defining social media duties and how they’re tracking competitors’ efforts. DOWNLOAD REPORT HERE.

Fox Sports En Español is being re-branded FOX Deportes this fall; it was announced by Vincent Cordero, the network’s Executive Vice President & General Manager.

Tr3s: MTV, Música y Más, a unit of Viacom Inc. launched its new look and feel that embraces the bilingual/bicultural lifestyle of the Latino audience in the U.S. The campaign labeled “I Feel Tr3s”, which brings to life the brand’s evolved identity, will run across all platforms thanks to the creative expertise of California-based ad agency Casanova Pendrill; and the network’s new look and feel identities were developed by creative design shop Capacity in Los Angeles.

The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.