Media

Marian Salzman has worked with Fortune 500 marketers and identified youth trends for more than 20 years and currently serves as president of Euro RSCG Worldwide PR, North America. She launched The Sisterhood, a boutique agency within Euro RSCG, in 2009. A kind of research lab, the new agency focuses on consumer insights pertaining to girls ages 13 to 19. Salzman spoke with eMarketer’s Tobi Elkin about kids’ shopping habits, behaviors and expectations.

By Marian Salzman – President / Euro RSCG Worldwide PR, North America

Available on HispanicPRpro.com

Citadel Media announced the launch of 10 new networks designed to provide advertisers with more targeted audiences and prime inventory during key dayparts. The nationwide networks will consolidate similar station formats within the network’s lineup based on consumer behavior while maximizing top market distribution and providing increased average ratings.

As media trends accelerate towards citizen-journalism and blogger-created news content, a new national survey again validates that gay and lesbian adults online today are among the nation’s most loyal and heaviest blog readers and social network users.

The modern day travelers will engage in projects and the ‘real work’ in each community along their ten city route through North and South America. The travelers’ adventure from Alaska to Argentina will be captured by Discovery en Español on its upcoming series “Norte a Sur: Una Ruta, 5 Experiencias” (North to South: One Route, 5 Experiences), which will follow their adventures every step of the way.

The Internet has transformed the lives of millions while disrupting and displacing the business models of traditional media channels around the globe. But what impact does the Internet have on how people live? How important a role does it play in their decisions? Does that role vary from country to country, or are users’ experiences universal? Will concerns about such issues as privacy and security dampen consumers’ digital enthusiasm, or will new media continue to play an expanding role in their lives?

Available on HispanicPRpro.com

U.S. adults who use the social networking Web site Twitter are more likely than the average adult to be highly active on the Internet as well as in their communities, according to GfK MRI’s Survey of the American Consumer.

Available on HispanicPRpro.com

The World Cup Final between Spain and the Netherlands drew a total of 24.3 million U.S. viewers, making it the most watched soccer game in U.S. television history, according to The Nielsen Company. The figure, which includes viewership on both ABC and Univision during the two-and-a-half-hour game window (2:30 to 5pm ET), surpasses the record of 19.4 million viewers that tuned in to the U.S.-Ghana match earlier in this World Cup.

Mobile internet and data usage is becoming more popular overall as smartphones proliferate and feature phones become more sophisticated, but not all adults are taking up the new habits at the same pace.