The ever-increasing sophistication and accessibility of web-ready mobile phones has made using a phone for information and entertainment needs an essential part of everyday life for millions of Americans. However, not everyone is connecting to the mobile web in equal measure. Demographic data on mobile phone usage reveals that U.S. Hispanics, especially younger Hispanics, have been over-indexing in mobile media usage for years.
Media
Why Mobile offers a good chance to connect with Hispanics.
Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.
USA ratings climb 68% for 2010 World Cup.
The average American TV audience for the first three games played by Team USA are up 68% in 2010 compared to the same point during the 2006 World Cup, according to an analysis released by The Nielsen Company.
World Cup taking us to new Multiplatform Plateau?
When it comes to big-event programming, it’s becoming clear that multiplatform viewing is more friend than foe to television ratings.
39% of Americana tuning out of Social Networks due to Incivility.
In a new poll released by Weber Shandwick in partnership with Powell Tate and KRC Research, nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.
Growing Impact of Internet on Consumer Decision-Making.
When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding of the 2010 Digital Influence Index, released by Fleishman-Hillard International Communications in conjunction with Harris Interactive. DOWNLOAD REPORT HERE.
NFL, Telemundo & NBC Spots team up.
The NFL, Telemundo and NBC Sports have teamed to celebrate Hispanic Heritage Month (September 15-October 15) with a unique broadcast for Hispanic viewers of the “Sunday Night Football” Miami Dolphins-New York Jets game on Sunday, September 26 at 8 p.m. ET. Telemundo will broadcast its first-ever “Sunday Night Football” game on its New York, Los Angeles and Miami Telemundo stations.
What Brand Fans are Worth.
Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites like Facebook.
Azteca America Network launches Azteca Stations Group.
Azteca America Network annouced the Azteca Stations group, which operates the full-power digital multicast stations of KAZA Channel 54 in Los Angeles, WMBC Channel 63.6 in New York, WSFL channel 39.2 in Miami and KOFY channel 20.4 in San Francisco, in addition to WCHU channel 61.1 in Chicago.
