eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates.
Media
Forget Social Media: Think Social Profitability.
Why brands need to rethink social media from the C-suite down (and not as a P&L line item), with examples including Ford, Dell and IBM.
Cordero named Executive VP & GM of Fox Sports en Español
Vincent Cordero has been named executive vice president and general manager of Fox Sports en Español (FSE), it was announced by David Hill, chairman & chief executive officer, Fox Sports Media Group (FSMG). Mr. Cordero reports to Hernan Lopez, president and chief operating officer, Fox International Channels, who in turn reports to Mr. Hill with respect to this role. Mr. Cordero, a native of Los Angeles, assumes his new position on July 1, 2010.
Injury Talk Dominates pre-World Cup Player Buzz.
As the planet awaits the world’s biggest single sporting event, most of the pre-tournament World Cup Buzz is focused around the players who won’t be taking part or could be missing out. The Nielsen Company analyzed English-language online blogs, message boards and social networking sites and found that pre-World Cup player buzz was dominated by injuries.
Impact of World Cup Competition on the Business of Football.
Nothing gives the global football market a better boost than a World Cup Tournament. As the 2010 World Cup is about to commence, The NPD Group, Inc. takes a look at the global football market.
The Revistarecord.com World Cup 2010 Pool.
Maya Publishing Group, LLC on behalf of its magazine Record Semanario de Futbol announced the launch of its World Cup pool through its website Revistarecord.com challenging soccer experts to challenge their friends or family every week.
Radio Caracol 1260 celebrates the Success of the Station.
WSUA – Radio Caracol 1260 AM celebrated the success of the station and invited a large group of clients and agencies of South Florida to join in on the festivity, in order to thank them for their continuous support.
Neighbors Online
Americans use a range of approaches to keep informed about what is happening in their communities and online activities have been added to the mix. Face-to-face encounters and phone calls remain the most frequent methods of interaction with neighbors. At the same time, internet tools are gaining ground in community-oriented communications. DOWNLOAD REPORT HERE.
Brazil favored to Win World Cup.
Brazil is the team to beat in this year’s World Cup, according to a global survey released by The Nielsen Company.
How consumers Interact with Brands on Social Networks.
The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Marketers have been chasing this audience for several years, but the question remains: Do consumers notice, or care?
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