With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape (”some of these slides should have been updated even this morning,” Pete quipped). Joining Pete was Yael Taqqu, Principal at McKinsey & Co., and Frank Eliason, Senior Director of Comcast’s customer service.
Media
USA-England Draws 14.5 Million Total U.S. Viewers.
An estimated 14.5 million U.S. viewers combined to watch the game on ABC and Univision, the highest average audience for a men’s national team soccer game since at least 15.8 million combined to watch USA and Brazil’s Round of 16 match in 1994.
Nielsen and McKinsey form Joint Venture to help Companies use Social Media Intelligence.
The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.
One-Third of Twitter users Talk Brands.
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.
Reaching Teen Influencers with Social Messages.
eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates.
Forget Social Media: Think Social Profitability.
Why brands need to rethink social media from the C-suite down (and not as a P&L line item), with examples including Ford, Dell and IBM.
