ESPN Deportes announced the launch of “90 Minutos No Son Suficientes” (90 Minutes are Not Enough), a multimedia marketing campaign promoting the brand’s multiplatform news and information coverage of the 2010 FIFA World Cup South Africa.
Media
Yahoo! En Espanol scores Big with Global Coverage of the World Cup.
Yahoo! En Espanol announced that it will bring its World Cup coverage to life online for U.S. Hispanic users. As part of the broad program, which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! En Espanol will provide fans with complete coverage of the tournament including customized content across multiple platforms and innovative new products.
World Cup Revisited: 120 Million U.S. Viewers in 2006.
Kickoff for the 2010 World Cup is little more than a week away and Nielsen took a look back to analyze U.S. viewing trends for the last World Cup.
B2B spending on Social Media to Explode.
Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.
Fútbol de Primera’s 2010 FIFA World Cup South Africa ‘Mundialista’ roster.
FDP Radio’s world renowned on air personalities will be on site in South Africa as part of their third consecutive World Cup Spanish language broadcast.
Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
Online Hispanic Population Poised for Growth.
Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.
Al Día launches Autos Al Día.
Al Día, The Dallas Morning News’ Spanish language newspaper, launched Autos Al Día in May.
B2B Marketers gain ground with Social.
Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse.
a network with an attitude.
“There’s a huge audience out there that wants to see people on television that look and live their lives like they do. We’re happy to accommodate them.” That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable channel to the New York Times. The question is, and as Kooin alluded to in that NY Times article about TBS, will the other English-language broadcast networks react?
Published by Manny Gonzalez. To read El Blog CLICK above.
Arbitron: Digital Place-based Video has reached Critical Mass.
The availability of digital place-based video has reached a critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the Arbitron Digital Place-based Video Study 2010. Seventy percent of U.S. residents aged 12 or older recalled seeing a digital video display in at least one of the 18 venue categories examined in this report; that translates to approximately 181 million Americans. More than half of persons aged 12 or older recall seeing one in the past week.
