Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.
Media
Assessing the Cell Phone Challenge.
The latest estimates of telephone coverage, released last week by the National Center for Health Statistics, found that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service (just 2% of households had no telephone service of any type). For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29. DOWNLOAD REPORT HERE.
IAB Forms Multicultural Council.
The Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.
How Blogs and Social Media agendas relate and differ from Traditional Press.
News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites. In 2009, Twitter’s monthly audience increased by 200%.
While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story’s total impact.
AVAILABLE on HispanicPRpro.com
For Female Social Followers – Brands Rule.
About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.
AVAILABLE on HispanicPRpro.com
Fox Sports en Español 2010 – 2011 Upfront
What do 7,310 miles, 1,462 gallons of fuel, a 92 person mobile theatre, a stand-up comedian and 500 advertisers have in common? They all played an integral part in the Fox Sports en Español 2011 Upfront tour. The Spanish-language sports brand completed its first-ever Upfront national tour after taking a custom branded mobile theatre, which doubled as a traveling billboard, to four cities across the country.
Univision 2010-2011 Upfront
Univision Communications Inc. is presenting the 2010-2011 programming line-up for its three television networks and interactive platforms. The Company is celebrating the growing power of Spanish and the critical role language plays in any marketing strategy for U.S. growth. The Upfront is taking place this afternoon at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and will be hosted by Univision president and CEO, Joe Uva; president of Advertising Sales and Marketing, David Lawenda; and Univision Networks president Cesar Conde.
V-me 2010-2011 Infront.
V-me enters the 2010-2011 upfront season with a new offer of entertainment… smart empowering programs…compelling personalities… involved viewers…and a fast-growing national audience.
V-me will be taking its 2010-2011 presentation on the road to agencies and clients in the weeks and months ahead.
