ICOM, a division of Epsilon Targeting unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network. DOWNLOAD REPORT.
Media
For the first time ever – UFC en Español.
MMA champion St-Pierre and Mission Skincare launch an exclusive promotion and digital campaign en Español in partnership with AG- Member of the XL Alliance in New York.
Puerto Rico’s changing Telecommunications Landscape.
During the past five years Puerto Rico has witnessed a dramatic change in the means by which members of Puerto Rico’s 1.4 million households communicate. Once the dominant means, landline telecommunications, including voice services provided by cable TV, have given way to the wireless cellular communications. With 71% of Puerto Rico homes having one or more wireless phone users, the utility value of a landline telephone has diminished.
Arbitron: Cell-Phone-Only Penetration Map
Arbitron is now measuring cell-phone-only households in all of its radio Metros in the 50 United States. Although the percentage of cell-only homes stood at 22.7% in the Fall of 2009, market-level penetration rates varied widely. DOWNLOAD MAP HERE.
