Media

It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus’ brow? Or are there general social trends which helped birth social media?

In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

The Federal Communications Commission delivered to Congress a National Broadband Plan setting an ambitious agenda for connecting all corners of the nation while transforming the economy and society with the communications network of the future — robust, affordable Internet.

The newest AOL Hispanic CyberStudy includes some great data that has inspired me to share a theory I have about online Hispanics: Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language.

Ed Kaczmarek – Director of Innovation, Consumer Experiences – Kraft Foods.

Kraft Foods launched the iFood Assistant in late November 2008 and released the upgraded iFood Assistant 2.0 a year later. The $0.99 app offers access to more than 7,000 recipes, cooking tips, a shopping list builder and how-to videos commingled with ads for Kraft brands. Ed Kaczmarek, director of innovation, consumer experience, discusses the branding goals of the iFood Assistant and insights into consumers’ app usage. Available at HispanicCMO.com and HERE.

ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.