The California Milk Processor Board (CMPB) – the creator of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated advertising campaign that will involve multiple media touch points as part of its ‘More than Just Milk’ (Mucho Mas Que Leche) campaign.
Media
Hispanics voice their Admiration for the U.S. Navy.
The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.
US Web Usage landscape is Shifting.
With 71% of Americans using the Internet at least monthly in 2010, US Internet users now closely resemble the general population. Over the next five years, that trend will continue. Overall, eMarketer forecasts the number of monthly Internet users in the US will rise to 250.7 million in 2014, up from 221 million in 2010.
NYILFF comercial contest to promote event – – Call for Entries.
The New York International Latino Film Festival (NYILFF) returns for its 11th year bigger and better than ever, calling for submissions for the premier Latino film festival in the country. NYILFF also announces its “Watch Yourself” TV Commercial Contest, calling for script/storyline entries for the festival’s 2010 commercial.
ESPN Deportes & Degree Men debut Frente al Reto.
ESPN Deportes and Degree Men premiered its first documentary-style soccer show entitled Frente al Reto. The much anticipated original series captures the extraordinary stories of eight Mexican soccer stars as they take on the challenge to represent their national team in the 2010 FIFA World Cup South Africa.
Court orders SBS to encode for PPM.
According to Radio Business Report, Arbitron announced late Thursday that a state court in New York has ordered Spanish Broadcasting System to resume encoding for the Portable People Meter (PPM) system in the New York Metro and four other markets across the country. Arbitron claims that it has contracts in place which require the SBS stations to encode for PPM.
