Lotus Entravision Reps (LER) announced it has added new radio stations owned by MVS Radio, XOCL-FM/La Mejor and XGLX-FM/Exa in San Diego, to their portfolio.
Media
Why You Need a Strategy for Social Media
Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.
Mega TV launches Client Integration ad program.
Spanish Broadcasting System (SBS) announced that its television network Mega TV has launched a new advertising program internally referred to as “Client Integration” to help advertisers reach the growing Hispanic community and replace revenue lost from automotive spot advertising in 2009.
Marketers to increase digital budgets by 17% as online channels gain more ground.
Companies will increase their digital marketing budgets by an average of 17% in 2010, according to research published by Econsultancy and ExactTarget.
The 2009 U.S. Digital Year in Review.
comScore, Inc. released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2010. Download here.
Despite Spending Increases – Online Marketers Still Flying Blind.
A new Coremetrics study, “The Face of the New Marketer,” finds that while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. Furthermore, there is a marked discrepancy between marketers’ need to manage to metrics and their confidence in the accuracy of the data.
Measuring return on Social Investment.
Social media has won over marketers with the promise of connecting brands with consumers on a deeper, wider level. But now that many companies have gone beyond the experimental stages of social marketing, they are focusing on justifying the dollar and time expenditures involved.
Cecil Heftel passes.
According to Radio Ink, Cecil Heftel, the pioneering founder of Heftel Broadcasting — which in 1999 became Hispanic Broadcasting Corp. — died of natural causes yesterday in San Diego. An interesting footnote is that Cecil Heftel is also credited for paying the highest amount for any AM / FM radio properties regardless of language at the time when he purchased KTNQ-AM/KLVE-FM the top Spanish language station in Los Angeles or a reported $40 million, which were owned and operated by the Liberman brothers.
