A new Coremetrics study, “The Face of the New Marketer,” finds that while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. Furthermore, there is a marked discrepancy between marketers’ need to manage to metrics and their confidence in the accuracy of the data.
Media
Measuring return on Social Investment.
Social media has won over marketers with the promise of connecting brands with consumers on a deeper, wider level. But now that many companies have gone beyond the experimental stages of social marketing, they are focusing on justifying the dollar and time expenditures involved.
Cecil Heftel passes.
According to Radio Ink, Cecil Heftel, the pioneering founder of Heftel Broadcasting — which in 1999 became Hispanic Broadcasting Corp. — died of natural causes yesterday in San Diego. An interesting footnote is that Cecil Heftel is also credited for paying the highest amount for any AM / FM radio properties regardless of language at the time when he purchased KTNQ-AM/KLVE-FM the top Spanish language station in Los Angeles or a reported $40 million, which were owned and operated by the Liberman brothers.
