Media

Alterian released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.

Univision Network announced it has extended tonight’s special edition of “Sábado Gigante” (Giant Saturday) “Unidos Por Haití” (United for Haiti) to a 5-hour, commercial free telecast due to the overwhelming number of artists wishing to support this historic event.

Next Thursday January 28th, Union Radio will present its programming lineup that attracts 26 million people every day across its network of 1,222 stations to the Pan-regional advertising professionals in Miami.

Telemundo launched “Juntos por Haiti” (Together for Haiti), a multi-platform humanitarian campaign developed to help the victims of the catastrophic earthquake that shook the country this past January 12.

Univision Communications Inc. announced that it has partnered with the American Red Cross to help support the fundraising efforts to help those impacted by the devastating earthquake in Haiti. Univision will utilize its national and local television and radio assets, as well as its online and mobile platforms to reach Hispanics interested in contributing to the relief efforts.