Media

According to new findings from a national survey of minority adults, conducted by Brilliant Corners Research and Pollster Cornell Belcher, only 42% of African Americans and Hispanics regularly use the Internet, yet they overwhelmingly agree that Internet access is critical to achieving success.

Fox Sports en Español and Top Rank announced the launch of a new boxing series – “Top Rank Live.” The heavy-hitting two-hour broadcast will air live on Fox Sports en Español on Saturdays, three times per month, beginning at 10 p.m. EST. Adding to the excitement and authenticity of this new series, at least one show per month will originate directly from Mexico.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Mike Reid as Executive Vice President of National Sales, effectively immediately. Based in Dallas, Mr. Reid will work closely with advertisers and agencies to provide compelling network and national sales opportunities for Estrella TV.

With brands turning more to earned media—the additional free exposure that a brand gets when consumers talk about a brand—they depend on motivated consumers to act as advocates. A survey conducted by Synovate for word-of-mouth ad network PostRelease investigated just how likely Internet users are to do that.

In conjunction with caucuses representing communities of color from several state legislatures, the Hispanic Institute has released a new report that urges lawmakers at all levels of government to expand access to high-speed internet for all Americans. Download report here.

Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace—is only a fraction of the spending.

Journal Register Company announced the appointment of John Paton as Chief Executive Officer. Mr. Paton joins the Company from impreMedia LLC, where he has been Chairman, Chief Executive and President of the U.S. Hispanic media company that he co-founded in 2003. Former Univision Television Group COO – Mike Wortsman will be the interim CEO of Impremedia until a replacement for Mr. Paton is identified.

ESPN and Tecate, cerveza con carácter, announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on TV, online and on radio; highlighted by the title sponsorship of the Tecate Friday Night Fights Studio within weekly Friday Night Fights telecasts on ESPN2 and ESPN Deportes.