This study’s key finding centers on the observation that broadcast radio, one of the oldest forms of mass communication, is second only to live television as the leading advertising-based media platform and continues to play a major media role to all ages today. DOWNLOAD HERE.
Media
Telefutura #2 in Primetime.
TeleFutura announced it finished as the #2 Spanish-language television network in broadcast primetime (M-Sat 8-11pm; Sun 7-11pm) for the week of (1/18/2010-1/24/2010) beating Telemundo among all key demographics with 1.1 million Total Viewers 2 plus, 639,000 Adults 18-49, 381,000 Adults 18-34, and 446,000 Persons 12-34.
Consumers utilize Mobile Phones for In-Store Holiday Shopping activities.
A recent Motorola Inc. Enterprise Mobility Solutions annual research study of holiday shoppers identified that more than half (51 percent) of consumers across 11 countries used their mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, which signals the increasing importance for retailers to adopt mobile shopper technology strategies to remain competitive.
Social Media to become focus for marketers in 2010.
Alterian released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.
Univision extends Unidos por Haiti Special.
Univision Network announced it has extended tonight’s special edition of “Sábado Gigante” (Giant Saturday) “Unidos Por Haití” (United for Haiti) to a 5-hour, commercial free telecast due to the overwhelming number of artists wishing to support this historic event.
