Media

Telemundo launched “Juntos por Haiti” (Together for Haiti), a multi-platform humanitarian campaign developed to help the victims of the catastrophic earthquake that shook the country this past January 12.

Univision Communications Inc. announced that it has partnered with the American Red Cross to help support the fundraising efforts to help those impacted by the devastating earthquake in Haiti. Univision will utilize its national and local television and radio assets, as well as its online and mobile platforms to reach Hispanics interested in contributing to the relief efforts.

According to new findings from a national survey of minority adults, conducted by Brilliant Corners Research and Pollster Cornell Belcher, only 42% of African Americans and Hispanics regularly use the Internet, yet they overwhelmingly agree that Internet access is critical to achieving success.

Fox Sports en Español and Top Rank announced the launch of a new boxing series – “Top Rank Live.” The heavy-hitting two-hour broadcast will air live on Fox Sports en Español on Saturdays, three times per month, beginning at 10 p.m. EST. Adding to the excitement and authenticity of this new series, at least one show per month will originate directly from Mexico.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Mike Reid as Executive Vice President of National Sales, effectively immediately. Based in Dallas, Mr. Reid will work closely with advertisers and agencies to provide compelling network and national sales opportunities for Estrella TV.

With brands turning more to earned media—the additional free exposure that a brand gets when consumers talk about a brand—they depend on motivated consumers to act as advocates. A survey conducted by Synovate for word-of-mouth ad network PostRelease investigated just how likely Internet users are to do that.

In conjunction with caucuses representing communities of color from several state legislatures, the Hispanic Institute has released a new report that urges lawmakers at all levels of government to expand access to high-speed internet for all Americans. Download report here.