Two-thirds of cell phone owners and owners of PDA devices will replace them within the next two years, according to a poll just completed by ICR/International Communications Research, a full-service custom research company in Media, PA.
Media
2010 signals end of recession for mobile market.
TNS released results of its annual Global Telecoms and Insight Study. The study was comprised of over 24,000 consumers in 35 markets. GTI 2010 is designed to offer a strategic framework that informs brand strategy, product development and channel planning throughout the mobile technology industry. Download report here.
Eastlan allies with Bustos and Campesina on new ratings platform.
Eastlan Ratings has joined with Bustos Media and Radio Campesina, in launching an initiative to work collaboratively in the design of a new radio ratings product focused exclusively on the understanding the impact of Hispanic radio listeners.
Social Media and Brand Reputation Strategy
An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing.
User Content Creation around the World.
Worldwide data from Trendstream and Lightspeed Research sheds light on the user-generated content activities of Internet users around the world.
In the US, a mature Internet market, managing a social network profile was the top online user-generated content activity, participated in by 44.2% of Web users. This was followed closely by uploading photos. Uploading video, blogging and microblogging were significantly less popular.
Wise Latina makes NFL say Uncle.
You gotta love this. A few years ago Supreme Court Justice Sonia Sotomayor got Major League Baseball to say Uncle. Now, another wise Latina, Congressman Linda Sanchez of California did the same to the NFL. Story below is from the December 27, 2009 edition of The New York Times. Go Linda!
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