Only 42 percent of African Americans and Hispanics regularly use the Internet, yet they overwhelmingly agree that Internet access is critical to achieving success, according to new findings from a national survey of 900 minority adults conducted by Brilliant Corners Research, led by Pollster Cornell Belcher.
Media
Cutting through the Social Media Clutter.
We all know social media is a hot topic, but how do we tie it to some sort of return? While 70 percent of companies are currently using social media in some way, statistics show that executives are more likely to assign employees to social media initiatives than budget dollars. Download report here.
Spanish-language TV winning on U.S. turf
We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.
They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.
It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.
BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.
Television and Beyond: A Kid’s Eye View.
If you’re trying to locate a child between the ages of 2 and 11, your best bet might be to start your search in the media room, where older kids (age 6–11) clock in more than 28 viewing hours per week, primarily watching TV, but also spending close to 2.5 hours watching DVDs or playing video games, with an additional hour dedicated to the DVR and 18 minutes set aside for the VCR.
