We all know social media is a hot topic, but how do we tie it to some sort of return? While 70 percent of companies are currently using social media in some way, statistics show that executives are more likely to assign employees to social media initiatives than budget dollars. Download report here.
Media
Spanish-language TV winning on U.S. turf
We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.
They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.
It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.
BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.
Television and Beyond: A Kid’s Eye View.
If you’re trying to locate a child between the ages of 2 and 11, your best bet might be to start your search in the media room, where older kids (age 6–11) clock in more than 28 viewing hours per week, primarily watching TV, but also spending close to 2.5 hours watching DVDs or playing video games, with an additional hour dedicated to the DVR and 18 minutes set aside for the VCR.
Tribune Company launches cross-platform Hispanic sales group.
Tribune Company announced the creation of Tribune Hispanic, a cross-platform national media solutions group designed to help advertisers reach the growing Hispanic market through an array of products including print, online, television, mobile, out-out-of-home, digital signage, and events.
ImpreMedia launches impreMUNDIAL and cross-platform coverage of the 2010 World Cup.
ImpreMedia announced the kick-off of its extensive cross-platform coverage of the 2010 World Cup with the launch of a dynamic online website, impreMUNDIAL, as well as special supplements and mobile alerts about draw in South Africa.
