Media

This just in, consumers are now spending more time on social networks than any other form of website, including porn. The time is now to make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships at a fraction of ‘above the line’ media costs. In “Nine Ways Your Business Could Be Using Social Media, But Probably Isn’t,” the team at North Social outlines all of the ways that you can leverage social media to achieve your branding and business goals.

Sony Computer Entertainment America Inc. (SCEA) announced the release of SingStar Latino for Latin America, the latest installment in the multi-million selling SingStar franchise, available for both PlayStation3 (PS3(TM)) and PlayStation2 computer entertainment systems.

The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (0.6%) in 2010, to $166 billion in revenues.

Tapping into the worldwide interest surrounding Mundial 2010, the first World Cup ever contested in Africa, V-me announces SUDAFRICA 2010 – a multi-platform programming produced from major cities and other exotic locations throughout South Africa.

Spanish Broadcasting System, Inc. (SBS) announced that starting Monday, November 23, 2009 its television programming will be seen on the entire island of Puerto Rico. Due to an acquisition of new technology, audiences will be able to tune in to the channel over the air through a converter box, as well as on cable and satellite.

With everyone jumping on the social media bandwagon, Facebook contests are the hottest thing since Facebook itself and the average consumer gets exposed to plenty of contests and giveaways when they log on to check out their friend updates. Major brands have been quick to embrace Facebook as another potential facet to engage with their customers. Yet a majority of these brands remain faceless.

Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in social and online media available today. According to the study, their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition” — being more willing to behave online in ways they wouldn’t in person — has both emboldened users and led them to inappropriate behavior.

Just as the season of Major League Baseball comes to a close, ESPN Deportes launches its coverage of winter baseball from the Dominican Republic with a new marketing campaign. Tagged, “Durante el invierno el béisbol viaja al Caribe,” (During winter, baseball travels to the Caribbean), the campaign trails baseball as it travels south with ESPN Deportes as the winter baseball season returns yet again to the network. The campaign features animated spots highlighted by a winter baseball themed ‘flight to the island’ and baseball terminology, identifying that the ultimate destination for winter baseball coverage can be found only on ESPN Deportes.

The USTA and TIA have announced that tennis participation in the United States topped 30 million players for the first time in more than two decades.

The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults.