Media

We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.

They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.

It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.

BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.

If you’re trying to locate a child between the ages of 2 and 11, your best bet might be to start your search in the media room, where older kids (age 6–11) clock in more than 28 viewing hours per week, primarily watching TV, but also spending close to 2.5 hours watching DVDs or playing video games, with an additional hour dedicated to the DVR and 18 minutes set aside for the VCR.

Tribune Company announced the creation of Tribune Hispanic, a cross-platform national media solutions group designed to help advertisers reach the growing Hispanic market through an array of products including print, online, television, mobile, out-out-of-home, digital signage, and events.

ImpreMedia announced the kick-off of its extensive cross-platform coverage of the 2010 World Cup with the launch of a dynamic online website, impreMUNDIAL, as well as special supplements and mobile alerts about draw in South Africa.

The Nielsen Company announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).

Univision Communications Inc. announced a major expansion of its original production and co-production capabilities with the creation of Univision Studios, and the hiring of 30–year industry veteran Luis Fernández as president of Univision Studios. This marks the next phase in the evolution of Univision Communications and a monumental step forward in the continuous transformation of the Spanish-language media landscape in the United States.

To educate consumers and provide them with the resources to help them manage their privacy online, the Interactive Advertising Bureau (IAB) announced the launch of “Privacy Matters,” its first-ever consumer education campaign that will run across a broad cross section of top-tier online media outlets. While the digital media industry has done an extraordinary job of transforming the way consumers experience entertainment and information, it hasn’t been as effective at explaining how it all works to the average person.