Univision should be singing. And the name of the song should be, “I Told You so.” On one of the toughest nights in television, the Spanish-language network kicked some serious ratings butt. Up against the English-language powerhouse programs CSI, Gray’s Anatomy, The Mentalist, Survivor and Flash-forward, Univision proved yet again, that in the youthful demographics that advertisers salivate over; Spanish is the language that touches them.
By Jose Cancela – Hispanic USA. To read El Blog CLICK above.
Media
Latin Grammy’s en Espanol; How much more proof do you need?
Mobile Plus Social equals Opportunity.
Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.
Younger Women step to Social Beat.
Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research.
Digital Out-of-Home surges as Local Spend Shifts.
Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.
Monetizing Mobile Content.
The long debate over how to monetize digital content has gained new life in the economic downturn due to the slumping ad market. The question of paid models versus ad support is particularly urgent in the fast-emerging mobile space.
