Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.
Media
Screen Actors Guild Report detailing use of SAP by Spanish-Speaking TV Audiences.
More Hispanics would watch English-language programming dubbed into Spanish if more were available and easier to find, according to the 2009 Hispanic Consumer Survey on SAP commissioned by Screen Actors Guild, which reveals the viewing habits of Spanish-speaking audiences in the United States and the use of Secondary Audio Programming (SAP).
Telemundo marks 13 months of growth.
According to Nielsen Media Research, 2009 has been Telemundo’s best October performance in the history of the network.
Hispanic Online Ad spend stays Positive.
Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.
Twitter and Status Updating.
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.
Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.
Puerto Rico Daily Sun marks its 1st Anniversary.
It was a year ago today that a group of 90 newspaper professionals showed its entrepreneurial spirit, launching the Puerto Rico Daily Sun, the island’s only English-language daily newspaper. For the last 12 months, the award-winning publication has kept readers informed of all of the island’s major news events with a keen and objective eye.
Despite Global Recession – People are Spending on Brands that have Social purpose.
Despite the recession, consumers are still spending with companies and brands which have a social purpose. New findings released from the 3rd annual Edelman goodpurpose Consumer Study, a survey of 6,000 people in 10 countries, revealed that during this recession, 57 percent globally say a company or brand has earned their business because it has been doing its part to support good causes (with Asian countries coming in highest with China [85 percent] and India [84 percent]). Two out of three (67 percent) globally also say they would switch brands if another brand of similar quality supported a good cause, peaking in Brazil (83 percent) and Italy (74 percent).
