Media

It was a year ago today that a group of 90 newspaper professionals showed its entrepreneurial spirit, launching the Puerto Rico Daily Sun, the island’s only English-language daily newspaper. For the last 12 months, the award-winning publication has kept readers informed of all of the island’s major news events with a keen and objective eye.

Despite the recession, consumers are still spending with companies and brands which have a social purpose. New findings released from the 3rd annual Edelman goodpurpose Consumer Study, a survey of 6,000 people in 10 countries, revealed that during this recession, 57 percent globally say a company or brand has earned their business because it has been doing its part to support good causes (with Asian countries coming in highest with China [85 percent] and India [84 percent]). Two out of three (67 percent) globally also say they would switch brands if another brand of similar quality supported a good cause, peaking in Brazil (83 percent) and Italy (74 percent).

PRISA, (Promotora de Informaciones, S.A) announced an investment in and alliance with V-me Media,Inc., the U.S. Hispanic content/distribution company and owner of national Spanish-language network V-me.

PRISA will make an investment of cash and programming as a first step to a path of control in V-me Media, Inc.

“El Corrido,” a musical genre characteristic of the North of Mexico, has become a phenomenon with hundreds of thousands of followers throughout the United States. In fact, according to industry sources, Corridos account for 80% of U.S. Spanish music sales. “La Ley del Corrido,” premiering on Sunday, November 1st at 9 PM ET/PT, takes an objective look at the fascinating world of this genre, transporting viewers behind the headlines in true Discovery en Espanol style, to explore its history, origins and the crimes associated with this type of music.

At the inaugural Tecate Premios Deportes a couple of years ago, Denver Nuggets star Carmelo Anthony stood at the podium and proudly proclaimed in Spanish that his father was Boricua. Clearly no one from the NBA was in the audience, or watched the telecast on Univision. To read El Blof CLICK above.

The National Basketball Association (NBA) announced the launch of éne•bé•a, a new marketing campaign that customizes the NBA experience for Hispanic fans, who make up 15 percent of the NBA’s fan base. In an effort to grow the game of basketball throughout the U.S. Hispanic market, this 360-degree campaign will include television, radio and online advertising, a Web site, special events, grassroots programs and unique consumer products.

Senior Research Specialist Amanda Lenhart’s presentation, “The Democratization of Online Social Networks: A look at the change in demographics of social network users over time,” given at AoIR 10.0 in Milwaukee, WI on October 8, 2009. Presentation download available here.