Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research.
Media
Digital Out-of-Home surges as Local Spend Shifts.
Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.
Monetizing Mobile Content.
The long debate over how to monetize digital content has gained new life in the economic downturn due to the slumping ad market. The question of paid models versus ad support is particularly urgent in the fast-emerging mobile space.
Social Isolation and New Technology.
This report adds new insights to an ongoing debate about the extent of social isolation in America. A widely-reported 2006 study argued that since 1985 Americans have become more socially isolated, the size of their discussion networks has declined, and the diversity of those people with whom they discuss important matters has decreased. In particular, the study found that Americans have fewer close ties to those from their neighborhoods and from voluntary associations. Download report here.
