The National Basketball Association (NBA) announced the launch of éne•bé•a, a new marketing campaign that customizes the NBA experience for Hispanic fans, who make up 15 percent of the NBA’s fan base. In an effort to grow the game of basketball throughout the U.S. Hispanic market, this 360-degree campaign will include television, radio and online advertising, a Web site, special events, grassroots programs and unique consumer products.
Media
The Democratization of Online Social Networks.
Senior Research Specialist Amanda Lenhart’s presentation, “The Democratization of Online Social Networks: A look at the change in demographics of social network users over time,” given at AoIR 10.0 in Milwaukee, WI on October 8, 2009. Presentation download available here.
Spanish Language Radio’s Unique History
In Celebration of Hispanic Heritage month, Arbitron is proud to debut a new study created in partnership with the Center for Spanish Language Media at the University of North Texas. The Center, run by Dr. Alan Albarran, PhD., is housed within UNT’s award winning Department of Radio, Television and Film, recognized as one of the nation’s top eight programs for broadcasting and film.
Telemundo dresses to the nines for ‘Fiesta Latina en la Casa Blanca’.
The most prestigious White House musical event that commemorates Hispanic Heritage Month, comes to Telemundo exclusively in Spanish with “Fiesta Latina en la Casa Blanca”, a television special that will air on Sunday, October 18 at 6pm/5c.
Nokia introduces Mobile Edition of Terra.
Terra has inked a partnership with Nokia to make Terra TV, news and other multimedia content accessible via the N97 smart phone.
